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The New Google Formula for Leads (What Actually Works in 2026)

Google has been around long enough that most contractors think they know how it works. They don’t — or at…

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The Seesaw Trap: Why Most Home Service Businesses Can’t Get Ahead (And How to Fix Both Sides at Once)

Brandon Vaughn had a panic attack. He was running a window cleaning and softwashing company. They were booked out six…

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The Lead Problem That Isn’t Actually a Lead Problem

Most contractors who say they have a lead problem don’t have a lead problem. They have a booking problem, a…

EP. 09 (Ryan Kettering)

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Your Logo Isn’t Your Brand. Here’s What Actually Makes Contractors More Money.

Ryan Kettering has been building brands for home service companies for 10 years. His opening premise: most contractors already have…